Novo hotel marcas estão se preparando para entrar no próximo ano no mercado romeno, através de contratos de arrendamento ou parceria com Promotores imobiliários, como alternativa aos contratos de gestão ou franquia, de acordo com Colliers International bens imóveis empresa de consultoria.
New entrants can help revive the local hotel market and give real estate desenvolvedores a oportunidade de diversificar suas carteiras, segundo consultores da Colliers.
"Apesar de indústria da hospitalidade in the capital has steadily increased both in terms of occupancy and average room prices over the past three years, according to market analyzes by Colliers International, few new projects have been opened. This was caused by the desire of strong brands to extend exclusively through management contracts or franchises with desenvolvedores. These contracts are perceived by desenvolvedores as less predictable in terms of cash-flow generated and therefore more risky, “says Colliers.
Recently, however, German, Austrian and Polish young brands, which have already covered the hotel‘s home market, have begun to look for opportunities to expand to emerging markets in Europa do Sudeste. On the Romanian market, such brands have started discussions with real estate desenvolvedores, even proposing the co-financing of projects. This is especially true for desenvolvedores who already have industry experience or who have enough land to want to diversify their portfolio through development or rental partnership contracts.
“There is currently a gap between the desire to expand brands and the low appetite of developers for hotel properties. Taking into account the new trends, we expect that this gap will gradually decrease, which will favor the entry of new players, the development of new projects and, consequently, the re-launch of the hotel market, “said Raluca Buciuc, associate director of valuation Services and hospitality advisory services at Colliers International.
Em Bucareste, as áreas favoráveis a esses projetos são o Centro Velho, Floreasca-Barbu Văcărescu ou Victoriei Calea. O Old Center oferece a vantagem de edifícios antigos que podem ser reconvertidos, enquanto Calea Victoriei ainda tem terra disponível, mas a um preço alto. Por sua vez, a área de Floreasca-Barbu Vacarescu atrai tanto sua consolidação como um importante bloco de escritórios da capital quanto a possibilidade de adquirir terras disponíveis para desenvolvimento a preços ainda viáveis.
“From a cost point of view, hotel brands’ choice to rent buildings in such areas is cost-effective. For a hotel, the rent equals about 20% of the turnover and may be similar to that paid by tenants in office buildings, “said Raluca Buciuc.
The number of tourists in Bucharest experienced an advance of 63% over the last 5 years, and the occupancy rate of hotéis, especially four and five stars, reached an average of about 75%. “The development of the main office poles continues to influence the potential of the hotel industry in the context of the construction of a new affiliate Mariott Courtyard in the Floreasca-Barbu Vacarescu area this year,” according to Colliers consultants.